Posts by Marta Janek
Programmatic Strategist
I’m a seasoned digital marketer with over five years of experience in both B2B and B2C areas. I have a special knack for programmatic marketing and a broader strategic focus. Leading teams, discussing gender equality and yoga are the things I'm passionate about. Micromanagement and dull moments? Not my cup of tea!
Latest post
Teal Agency
4 min
My journey at MTA Digital: From programmatic specialist to Team Leader
Joining MTA Digital When I joined MTA Digital 2.5 years ago as a programmatic specialist, I quickly realized this wasn’t just another agency. From day one, I was drawn to MTA’s unique culture and values—trust, collaboration, and entrepreneurship. It felt almost too good to be true. Coming from a traditional agency background, I was burned […]
Programmatic
7 min
Rethinking programmatic advertising for your business success
Understanding the programmatic advertising Programmatic advertising is, in a nutshell, an automated, machine-learning-driven way to buy media. It streamlines the decision-making process of where and when to place ads, using data and algorithms to target the right audience at the right time and in the right context. So why is it so controversial, anyway? Shouldn’t […]