It has been a crazy year… There has been so much going on in digital that it’s worth reviewing! Google Ads specialists from the MTA Digital team answered 9 questions about trends, challenges and changes that had taken place in the past year....
Google Data Studio is the biggest step forward in Google’s data reporting & visualization offering since the launch of Google Analytics in 2005. It's a giant leap forward from the old Google Analytics dashboards and a game changer for online marketers. What are main advantages of...
This new feature will allow to increase ROI by all customers using Youtube as one of the advertising channels or traffic source. You can show personalized ads to millions of viewers across YouTube and video partner sites, based on their past interactions with your videos or...
Keyword targeting in Google Display Network has a new option "Content" (previously known as Display Select Keywords - DSK). Google Adwords description of this targeting below: Select this setting to only show your ads on content (such as webpages, apps, and videos) that’s contextually relevant to...