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The ultimate guide to Google Ads creative formats, specs & safe zones in 2025

What are the different types of Google Ads? In 2025, Google Ads continues to offer a variety of campaign types, each tailored to different marketing goals and platforms. Here’s a quick overview of the main options available: Search campaigns – Text-based ads displayed in Google Search results are perfect for capturing high-intent users actively searching […]

The role of programmatic advertising in digital marketing

What is programmatic advertising? Programmatic advertising is the automated process of buying and selling ad space using algorithms and real-time data. Ideally, it aims to reach the desired group of people in the most effective way possible with the best possible type of content, whether that’s video, audio, or app campaigns. What’s crucial is that […]

Pinterest Ads explained – How to turn inspiration into sales with targeted advertising?

What are Pinterest Ads, and how do they work? Pinterest Ads are advertisements that appear on the platform as Promoted Pins. They look just like the regular pins, blending seamlessly into users’ feeds without feeling intrusive. What’s more, they can be tailored to different formats depending on your campaign goals: Standard promoted pins – Regular […]

Introduction to digital marketing strategy for e-commerce

What is a digital marketing strategy for e-commerce? A digital marketing strategy for e-commerce is (or at least should be) a comprehensive plan that involves online tools, platforms, and methods to attract, engage, and convert customers. Unlike general marketing strategies that often include offline and broad branding efforts, e-commerce strategies focus on driving measurable outcomes […]

4 AI tools that can revolutionize your Meta Ads

How is AI revolutionizing Meta Ads? Artificial intelligence is reshaping Meta Ads campaigns in two major ways. First, Meta is integrating AI-driven algorithms to enhance campaign performance, introducing features like Advantage+ campaigns and even experimenting with AI-generated image suggestions based on uploaded creatives. Second, advertisers are transforming their approach to campaign creation with the help […]

The role of social media in digital marketing strategy

Why is social media important in a digital marketing strategy? With Facebook’s 3 billion users, Instagram’s 2 billion, and LinkedIn’s 1 billion (Statista, Backlinko, Sprout Social), social media allows you to connect with a vast audience. But it’s not just about quantity—it’s about quality, too. Tools like Facebook’s Ad Manager and LinkedIn’s targeting options help […]

My journey at MTA Digital: From programmatic specialist to Team Leader

Joining MTA Digital When I joined MTA Digital 2.5 years ago as a programmatic specialist, I quickly realized this wasn’t just another agency. From day one, I was drawn to MTA’s unique culture and values—trust, collaboration, and entrepreneurship. It felt almost too good to be true. Coming from a traditional agency background, I was burned […]

What is Google Ads, and how can it help your business? Expert guide to Google Ads

What is Google Ads? Google Ads is an online platform for promoting products and services across Google Search, YouTube, and other sites. These ads appear at the top of Google search results, above organic listings, and before or during YouTube videos. It operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks […]

The ultimate guide to programmatic ad formats for effective campaigns

Understanding programmatic display advertising Understanding programmatic display advertising is crucial for a successful digital brand awareness campaign. Programmatic display advertising has transformed the way brands connect with their audiences. By using automated technology and real-time bidding, advertisers can deliver targeted and efficient campaigns across multiple platforms. This approach ensures that the right message reaches the […]

What are KPIs in digital marketing: How to choose and use the right metrics

What is a KPI in digital marketing? A Key Performance Indicator (KPI) in digital marketing measures how effectively your business achieves its marketing objectives. KPIs track marketing performance over time, evaluate the success of campaigns, and support data-driven decisions. The term “Key” is essential here—KPIs aren’t just general metrics. They focus on what matters most […]