Wygładzona, falująca rura w odcieniach żółto-pomarańczowego gradientu na jednolitym, brązowym tle.

Programmatic
for e-commerce

Programmatic is the automated way to buy online ad inventory in real time. Thanks to data and technology, ads reach the right people in the right place and at the right moment – no guesswork involved. It’s a combination of precision, scale, and flexibility, with full control over formats, audiences, and placements across the entire internet.

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Panel analityczny z danymi kosztów: $32,686.89 (55% budżetu) i wykresem słupkowym. Obok wykres liniowy kosztu $29.35 vs cel $25.00. Poniżej tabela z danymi zamówień, interakcji i konwersji.

What can you expect from Programmatic?

Precise targeting

Programmatic lets you tailor campaigns to specific audiences using first-party, third-party, and Google data.

Personalised messaging

Ads can dynamically change content based on location, time of day, online behavior, or even the weather.

Effortless scaling

Whether you want to reach thousands or millions of users – your campaign grows together with your goals.

Higher traffic quality

Precise targeting and curated placements mean visitors who land on your site are genuinely interested in your offer.

Reach your customers wherever they are

Your ads can appear across hundreds of different services – apps, media, niche portals, and many other places simultaneously.

Is Programmatic right for you?

You want to reach your audience precisely and you're not afraid to test new ways of getting to them

You're wondering how to acquire new customers and you're concerned that your current channels are hitting a ceiling – Meta Ads and Google Ads have reached their reach potential

You're ready to invest in growing your brand's digital presence and care about strong visibility

You're open to testing, optimizing, and drawing conclusions from data

You run a small business and only judge campaigns by purchase conversions

You haven't yet defined your goal (sales or awareness)

You don't know who your customers are or how they convert

You expect a direct return in sales from every euro spent

What services do we offer?

Programmatic is a powerful tool – it allows you to reach a wide but precisely selected audience at the ideal moment and place. But the strength of this technology comes with a cost – which is why smart planning is essential.

Depending on your goal – driving sales, building brand awareness, or promoting a specific campaign – we’ll help you choose the formats, audiences, and strategy that actually pay off.

We know you can spend a lot on programmatic – but that’s not the point. The point is to spend well. That’s why we plan campaigns so your investment delivers real return. We’ll also help you assess whether it’s the right moment for programmatic – and if so, how to approach it step by step.

Let’s talk

Programmatic Media Buying

RTB and Programmatic Guaranteed – flexible models for buying ad inventory in real time.

Advanced Targeting

Campaigns targeted by behavior, geolocation, context, and third-party data.

Diverse Ad Formats

Display, video (including YouTube and VOD), native, audio, and DOOH – depending on your campaign goal.

Real-time Optimization

Performance analysis and automatic adjustments – no delays, no manual fixes.

Brand Lift Studies

Measuring the real impact of campaigns with customized performance indicators – we measure how ads actually affect your business.

Creative & Strategy aligned with your goals

We build creatives and strategy that support your specific goal – from sales to brand image.

Why Programmatic with MTA?

Our team is made of experienced specialists who aren’t afraid to test and optimize.

We’re not an “agency that does everything.” We focus on what we do best: e-commerce and performance.

We have experience with international programmatic campaigns across different industries – from B2B tech, through finance, to large e-commerce.

We work transparently. You have unlimited access to up-to-date dashboards with results and campaign costs, and we don’t add hidden margins.

We treat your budget like it’s our own. We’re on the same page. We focus on results, not billable hours.

Grafika przedstawia dwie kobiety zaangażowane we wspólną pracę przy tablecie. Jedna z nich siedzi i trzyma urządzenie w dłoniach, druga pochyla się z uśmiechem, wskazując coś na ekranie.

Real results with Programmatic

Słomkowy kapelusz na drewnianym krześle obok stolika w ogrodzie, w tle widać palenisko z ogniem.
Programmatic Home&Garden

How did we decrease conversion cost by 93% for a client in home&garden industry?

Read more
Kobieta trzymająca stos pieniędzy leci w górę po czarnej strzałce wzrostu na tle niebieskim. Tekst: Mobile App Promotion i logo SGB.
Programmatic Banking

How did we drive 279,036 app activations for SGB-Bank in the competitive banking industry?

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Dwie pary dłoni przekazują małą sadzonkę dębu z bryłą ziemi. Tło jest rozmyte.
Programmatic Banking

How did we reach 13,179,726 people in a brand awareness campaign for SGB-Bank?

Read more

How much does it cost?

At MTA, we follow a simple principle: our clients’ success is our success. Especially for the project team responsible for delivering results. That’s why, since 2015, we’ve operated on a performance-based model, where our salary depends on the revenue generated by the clients we work with. 70% of that value goes directly to the people driving your results. Combined with our preferred outcome-based approach, the equation is simple: we earn more when you earn more.
  • START
    €1,100 monthly

    Who is it for?
    Perfect for budgets up to 20k. Want to test programmatic on a smaller scale, with full support and a clear cost structure?
    How does it work?
    Includes strategy, campaign setup, optimization, and performance reporting. A transparent fee with no hidden costs.

  • GROW
    €1,100 monthly | +5% of ad budget

    Who is it for?
    Perfect for budgets between 20k–100k PLN. For brands that want to operate on a larger scale, with a flexible approach and a stronger impact on results.
    How does it work?
    Fixed fee + percentage of the budget. Includes strategy, setup, optimization, format testing, and ongoing recommendations.

  • SCALE+
    €1,700 monthly | +5% of ad budget

    Who is it for?
    Perfect for budgets starting from 100k PLN. For brands that expect full strategic support and advanced campaign performance analytics.
    How does it work?
    A broader scope of activities, additionally including a Brand Lift Study to measure the impact of campaigns on brand awareness.

Didn’t find anything that suits your needs?

No problem. Let us know what you’re looking for, and we’ll tailor the pricing to your needs.

Schedule a free call

Our team

Nikodem Rudziński

Programmatic Specialist

Dorota Puzio

Google Ads Specialist / Programmatic Specialist

Klaudia Szlendak

Google Ads Specialist / Programmatic Specialist

Frequently Asked Questions

What exactly is Programmatic and how is it different from “regular” online ads?

In the simplest terms, Programmatic is intelligent technology that automates the process of buying ads online. Instead of manually purchasing space on specific portals, the system bids and buys individual ad impressions in real time for specific, valuable users. It’s precision on an unprecedented scale – we don’t reach a “website,” we reach a “person.”

Is Programmatic just banner ads on web portals?

Absolutely not! Programmatic gives you access to the entire digital advertising ecosystem. With this technology we can deliver: video ads (e.g. YouTube, streaming platforms, VOD), audio ads (e.g. Spotify, podcasts), native ads (looking like part of an article), Connected TV video ads (in Smart TV apps), and of course Display ads (banners) on millions of sites worldwide. You have complete freedom in choosing formats – depending on your campaign goal.

What tools do you use? Is it safe for my brand?

We work with Display & Video 360 (DV360) – Google’s official and most advanced platform. This gives us access to the highest-quality ad inventory and the best targeting tools. Brand Safety is a priority for us, which is why we apply advanced filters to make sure your ads never appear in unwanted or inappropriate contexts.

Who can I reach with Programmatic advertising?

Almost anyone. DV360 allows for extremely precise targeting based on: demographics (age, gender, parental status), interests (e.g. car enthusiasts, people decorating their home), purchase intent (people actively looking for a product like yours), behavior (e.g. people who visited your site or a competitor’s), and location (down to a city district or specific address).

What is Programmatic best used for?

Programmatic works at every stage of the marketing funnel – from first contact through to sale. We most often use it for: building brand awareness (Top-funnel), driving engagement (Mid-funnel), and remarketing (Bottom-funnel) – re-engaging people who’ve already visited your site to encourage them to complete their purchase. It’s a tool that works for both brand recognition and sales results.

Is Programmatic only for big companies with huge budgets?

Not necessarily. While Programmatic is ideal for large, nationwide campaigns, its precision allows for effective operation on smaller budgets too. We start with strategy and an audit to match the scale of activities to your capabilities and goals.

How much does it cost and what budget should I start with?

Cost depends on scale, goals, and the competitiveness of your industry. We usually recommend starting with a media budget of at least €1,400 / month to gather enough data for effective optimization. We always begin with an estimation that shows what reach and results you can expect within your budget.

How quickly will I see results?

It depends on the goal. Brand effects, such as growth in reach and awareness, are visible almost immediately. Sales effects, such as increased conversions or lower customer acquisition cost (CAC), usually stabilize and grow within 2–3 months, once algorithms learn which users are most valuable and respond best to your ads.

Do I need my own team to run Programmatic?

No, we handle everything and take all the technological complexity off your shoulders. Our team of specialists handles the full campaign cycle: from strategy and setup, through optimization, to reporting. You get regular reports and, most importantly, real business results.

How do you measure campaign performance?

We measure everything with hard data – depending on the campaign goal. We analyze, among others: reach, frequency, video completion rate (VTR), viewability, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS). We can also run a Brand Lift study to scientifically measure how the campaign influenced perception of your brand. This study is conducted by Google on two audience groups – people who saw the ad (test group) and people who didn’t (baseline group).

What are we like?

“Partnering with MTA was a game-changer for us! Their strategies, informed by an in-depth understanding of TikTok trends and data analysis, have played a key role in our growth. This collaboration has been smooth, leading to a significant rise in our follower count. The .mta team, with their commitment to data-driven growth, has been instrumental in enhancing our position in the Polish audiobook and podcast industry on TikTok. Our success is a clear result of this effective and data-oriented partnership.”

Martyna Wysokińska

Martyna Wysokińska

Social Media Specialist, Audioteka

“Compared to other agencies, they’re much more involved and responsive. With a concrete plan in place, the whole company is working toward the same goal. MTA Digital continues to show excellent project management skills, communicating consistently and providing regular updates. The depth of their team and their dedicated approach are two of their major strengths.”

Natalia Biel

Natalia Biel

PPC Specialist, Hotjar

“I really felt like they are a part of our team. Thanks to MTA Digital, the client unified their conversion tracking on all of their PPC platforms. They had a great workflow, using Jira and Slack to manage the project and communicate their progress. Moreover, the team’s knowledge and understanding of the client’s product proved their dedication.”

Renata Zajdel

Renata Zajdel

GetResponse, Performance Marketing Lead

“They’re professional, and they know the best approach to get the results we need. The efforts have helped grow traffic for the business significantly, more than doubling their customer base. The MTA Digital team has been a reliable, trusted partner, continually satisfying expectations and improving their efforts. Customers can expect a dedicated, skilled team.”

Anna Tolstochenko

CMO, Novakid Inc.

“We have a good working experience with MTA Digital. With MTA Digital, there is an increase in the company’s operational efficiency. They have established a workflow that has led to a seamless process between teams. Customers can expect an outstanding partner agency.”

Alexander MacDonald

Alexander MacDonald

Performance Mktg Acquisition Team Lead,
Pro Gamers Group

“They scrupulously analyze and implement each element of the project. Through meticulous analysis and implementation, MTA Digital has helped double the client’s online visibility and increase their website’s monthly traffic. The team is prompt, punctual, and exceptionally cooperative, fostering high-quality day-to-day communications with the client.”

Michał Anulewicz

Michał Anulewicz

Digital Marketing Manager, Trefl SA

It’s time for your brand. Click and let’s start growing together.

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