Wygładzona, falująca rura w odcieniach żółto-pomarańczowego gradientu na jednolitym, brązowym tle.

TikTok Ads
for e-commerce

TikTok Ads is one of the fastest-growing advertising platforms, perfect for reaching new audiences and building engagement. Thanks to the strength of the algorithm and the native feel of its content, even unknown brands can achieve viral reach and conversions. The platform offers a variety of formats, plus tools for automation and testing, which makes it a great environment for data-driven, experiment-friendly campaigns.
Panel analityczny z podsumowaniem konta i wykresem wydajności od 10 do 13 lipca 2025.

What can you expect from Meta Ads?

Build brand awareness

Engaging ad creatives let you showcase your brand to a wider audience – before they even start thinking about buying.

Acquire new customers

Thanks to TikTok's algorithm, you reach audiences who don't yet know your brand – but can quickly become interested in it.

Gain viral reach

A strong creative and high engagement are enough to achieve huge reach and exposure, even on a small budget.

Test your messaging

TikTok Ads enables fast A/B testing, showing which content format and message resonates most with your target audience.

Tap into native formats

Ads on TikTok look just like regular content – which means they don't feel pushy, but engaging and authentic.

Is TikTok Ads right for you?

You want to acquire customers in a fresh, non-standard way

You run an e-commerce business looking to scale through a new channel

You're a new brand and want more people to discover you

You want to build awareness and demand, not just respond to existing searches

You need new customers and want to grow your audience base

You're not quite sure how to showcase your product attractively

You have a visual product with viral potential

You work with influencers and want your campaigns to reach further and hit harder

You focus exclusively on search-based campaigns in Google

You don't yet have a ready offer or a working store

You see ads as a cost, not an investment in growth

You don't have creatives ready and you're not open to testing different formats

You're not open to modern ad formats like UGC

You expect instant returns at low budgets without building demand

You want to control every aspect of the campaign like in Search (TikTok is chaos that works)

What services do we offer?

TikTok is a powerful but demanding ad environment. It delivers massive reach and high engagement – but only when the content fits the platform. What works elsewhere often gets lost in the noise here.

That’s why we tailor strategy and formats to match your goals and brand style. We’ll help you build a campaign that not only looks like native content, but actually drives results. Available campaign types include:

TikTok Shop Campaigns

Shop setup, Video Shopping Ads, LIVE Shopping, and creator affiliate programs. Perfect for e-commerce brands entering TikTok's new native marketplace – including cross-border sales across the EU.

Sales Campaigns

Product Cards – using catalogues and e-commerce formats. Great when you want to promote specific products and maximize conversions – for example, during seasonal promotions.

Reach & Awareness Campaigns

Using TopView, In-Feed, or Spark Ads. Ideal for building brand recognition, promoting a new collection, or launching a product.

Engagement Campaigns

Creative testing, Spark Ads, UGC content, special activations and promotions. Great when you want to spark interactions, gather feedback, or activate the community around your brand.

Why TikTok Ads with MTA?

We treat you as a partner, not a client. We know we can help you grow, and we want to be part of that growth.

We want to make a real impact. We’re not interested in just launching campaigns or chasing vanity KPIs that add nothing to your business.

We have the experience. We know how to combine business strategy with marketing data to understand how TikTok Ads can work for you.

We understand the difference between ads and native content. we don’t “make ads for TikTok,” we make TikToks that sell.

We test different solutions. We’re not satisfied just because something works – we want to be sure there isn’t a better option right now.

We treat your budget like it’s our own. We’re on the same page. We focus on results, not billable hours.

Grafika przedstawia dwie kobiety zaangażowane we wspólną pracę przy tablecie. Jedna z nich siedzi i trzyma urządzenie w dłoniach, druga pochyla się z uśmiechem, wskazując coś na ekranie.

Real results with Social Ads

Widok z góry na Zatokę Wraku (Navagio) na Zakynthos: białe klify, turkusowa woda i wrak statku na piaszczystej plaży.
Meta Ads Travel

How did we cut costs by 81.1% for Grecos Holiday in the post-pandemic travel industry?

Ilustracja mężczyzny w fotelu czytającego gazetę z kawą, obok lampa. Tekst: TikTok Creatives Audioteka.
Meta Ads Entertainment

How did we help Audioteka generate 7,000,000 organic views and become the largest TikTok account in the industry?

Dwie pary dłoni przekazują małą sadzonkę dębu z bryłą ziemi. Tło jest rozmyte.
Meta Ads Banking

How did we reach 13,179,726 people in a brand awareness campaign for SGB-Bank?

How much does it cost?

At MTA, we follow a simple principle: our clients’ success is our success. Especially for the project team responsible for delivering results. That’s why, since 2015, we’ve operated on a performance-based model, where our salary depends on the revenue generated by the clients we work with. 70% of that value goes directly to the people driving your results. Combined with our preferred outcome-based approach, the equation is simple: we earn more when you earn more.

  • Audit Ads
    €690 one-time payment

    Who is it for?
    For brands that want to check how well their paid campaigns are performing — whether they work with an agency, in-house team, or manage ads on their own.
    How does it work?
    We analyze your campaign structure, goal setup, results, and budget allocation. Then we show what works, what needs improvement, and where you may be losing potential.

  • Kickstarter Plan
    €2,750 3 months | fixed fee

    Who is it for?
    For companies that want to test performance marketing activities without committing to a long-term cooperation.
    How does it work?
    A three-month plan with full campaign management. It’s a great option if you want to test our approach and see whether performance marketing can deliver results in your business model.

  • SCALING PLAN
    €800 + 10% of ad budget / month

    Who is it for?
    For companies that are ready to scale their activities – brands that know campaign performance grows with the right budget and ongoing optimization.
    How does it work?
    Perfect if you need regular optimization, experiments, and testing with long-term growth potential. The plan includes a fixed fee plus a percentage of the advertising budget.

  • PARTNERSHIP PLAN
    Success Fee % of revenue / % of profit
    Get started

    Who is it for?
    For mature brands with clearly measurable goals and readiness for a partnership-based cooperation.
    How does it work?
    Instead of a fixed fee, we settle based on real results – an agreed percentage of revenue, profit, or growth. Perfect if you’re looking for a partner who is fully aligned with your business goals.

Didn’t find anything that suits your needs?

No problem. Let us know what you’re looking for, and we’ll tailor the pricing to your needs.

Our team

Piotr Ostapkowicz

Digital Marketing Strategist

Aleksandra Szoblik

Paid Social Specialist

Adrianna Roszak

Paid Social Specialist

Hubert Grygielewicz

Paid Social Specialist

Adam Wawrzyniak

Paid Social Specialist

Eliza Pawlik

Paid Social Specialist

Pawel Skibinski

Paid Social Expert

Frequently Asked Questions

How do you define KPIs for TikTok Ads campaigns?

We start with the business goal, not the metrics. Depending on whether you want sales, awareness, or engagement, we set the right indicators — ROAS, CPM, CPV, engagement rate, or video completion rate. KPIs are flexible and we update them as the campaign matures and the algorithm gathers data.

How often do you report on TikTok Ads performance?

Our standard is a monthly report, with weekly check-ins if needed. You’ll see what matters: campaign results, creative performance, costs, and what’s driving — or blocking — your numbers. We also share optimization recommendations and creative testing insights, not just spreadsheets.

How quickly will I see results from TikTok Ads?

You’ll see initial data the moment the campaign launches, but a reliable performance read usually comes after 2–3 weeks. TikTok’s algorithm needs time to learn and find the right audience. After the first month we can clearly assess what’s working, what creatives to scale, and where the growth potential lies.

What’s the difference between Sales, Awareness, and Engagement campaigns on TikTok?

Sales campaigns use Product Cards and catalogue formats to drive conversions on specific products. Awareness campaigns (TopView, In-Feed, Spark Ads) build brand recognition and reach. Engagement campaigns focus on interactions, UGC, and community activation around your brand.

How much does a TikTok Ads click cost?

Cost per click (CPC) depends on industry, audience, and creative quality — TikTok rewards engaging content with lower costs. CPC is set through an auction system and influenced by competition, creative performance, and your bidding strategy.

What kind of creatives work best on TikTok?

Native, authentic content beats polished ads every time. Vertical video, fast pacing, real people, and a clear hook in the first 3 seconds are the baseline. We help you plan, brief, and test creatives — including UGC formats — that don’t feel like ads but actually sell.

Do I need UGC to advertise on TikTok?

Not necessarily, but UGC tends to outperform traditional ad creatives on TikTok. It feels native to the platform and builds trust faster. If you don’t have UGC ready, we can help you build a creator strategy and brief creators to produce content that fits your brand.

What is TikTok Shop and how does it work?

TikTok Shop is a native in-app shopping experience available in selected European markets and the US. Users can buy products directly inside TikTok — through videos, LIVE streams, and the Shop tab — without leaving the app. It combines content, live commerce, and creator affiliate sales in a single channel.

How do TikTok Shop Ads differ from regular TikTok Ads?

Regular TikTok Ads drive traffic to your website or app. TikTok Shop Ads (Video Shopping Ads, LIVE Shopping Ads, Product Cards) keep the entire purchase journey inside TikTok — from discovery to checkout. They’re built for impulse purchases and tend to convert faster on visually appealing products.

In which countries is TikTok Shop available?

TikTok Shop is currently live in the UK, US, and across several EU markets including Germany, France, Italy, Spain, Ireland, the Netherlands, Belgium, Austria, and Poland. Through the Sell Across Europe feature, a single seller registration lets you reach multiple EU markets — we help configure cross-border setup and adapt strategy per market.

What are we like?

Partnering with MTA was a game-changer for us! Their strategies, informed by an in-depth understanding of TikTok trends and data analysis, have played a key role in our growth. This collaboration has been smooth, leading to a significant rise in our follower count. The .mta team, with their commitment to data-driven growth, has been instrumental in enhancing our position in the Polish audiobook and podcast industry on TikTok. Our success is a clear result of this effective and data-oriented partnership.”


Martyna Wysokińska

Martyna Wysokińska

Social Media Specialist, Audioteka

Compared to other agencies, they’re much more involved and responsive. With a concrete plan in place, the whole company is working toward the same goal. MTA Digital continues to show excellent project management skills, communicating consistently and providing regular updates. The depth of their team and their dedicated approach are two of their major strengths.”


Natalia Biel

Natalia Biel

PPC Specialist, Hotjar

I really felt like they are a part of our team. Thanks to MTA Digital, the client unified their conversion tracking on all of their PPC platforms. They had a great workflow, using Jira and Slack to manage the project and communicate their progress. Moreover, the team’s knowledge and understanding of the client’s product proved their dedication.”


Renata Zajdel

Renata Zajdel

GetResponse, Performance Marketing Lead

They’re professional, and they know the best approach to get the results we need. The efforts have helped grow traffic for the business significantly, more than doubling their customer base. The MTA Digital team has been a reliable, trusted partner, continually satisfying expectations and improving their efforts. Customers can expect a dedicated, skilled team.”


Anna Tolstochenko

CMO, Novakid Inc.

We have a good working experience with MTA Digital. With MTA Digital, there is an increase in the company’s operational efficiency. They have established a workflow that has led to a seamless process between teams. Customers can expect an outstanding partner agency.”


Alexander MacDonald

Alexander MacDonald

Performance Mktg Acquisition Team Lead,
Pro Gamers Group

They scrupulously analyze and implement each element of the project. Through meticulous analysis and implementation, MTA Digital has helped double the client’s online visibility and increase their website’s monthly traffic. The team is prompt, punctual, and exceptionally cooperative, fostering high-quality day-to-day communications with the client.”


Michał Anulewicz

Michał Anulewicz

Digital Marketing Manager, Trefl SA

It’s time for your brand. Click and let’s start growing together.