Posts by Agnieszka Rapacz
Creative Designer & Strategist
A creative sprit, but that doesn’t mean I'm lost in the clouds! Quite the opposite—I focus on practical, simple, and effective solutions. I love merging design with strategy because I believe it’s the only combo that really works. I value good work organization, practice the art of mutual appreciation, and I'm a fan of sarcastic jokes.
Latest post
Creatives
5 min
The power of creative testing: Why can testing different creatives boost your campaign results?
What is creative testing? The importance of creative testing This is where the power of creative testing comes in. Creative testing allows us to test a large number of different creatives. We can pick out the videos and graphics that are not working and those that are performing best. This allows us to shift our […]
Creatives
5 min
What is a creative strategy and why is it important?
What is a creative strategy? A creative strategy is a plan of creative activities that will bring us closer to achieving specific goals. It sounds general, I know, but give me a moment. 😉 Say you want to sell your products. You can plan a campaign, come up with some creative, add copy, and wait […]
Creatives
5 min
Next level campaigns: Why creative testing is the future of marketing?
What is the Creative Testing? Creative testing methodology is one of many processes you will find in creative strategy. It is based on testing a variety of different campaigns, using methods such as split testing (A/B) to compare creatives and measure the impact of changes based on audience response. The process includes: organizing creatives; analyzing […]