Posts by Jakub Michalak
Paid Social Specialist
With eight years of experience in social media marketing and overseeing $30,000,000 in ad spend, I am a social ads expert and creative strategist. My focus is on teaching individuals how to create creatives that drive sales.
Latest post
Meta Ads
4 min
4 AI tools that can revolutionize your Meta Ads
How is AI revolutionizing Meta Ads? Artificial intelligence is reshaping Meta Ads campaigns in two major ways. First, Meta is integrating AI-driven algorithms to enhance campaign performance, introducing features like Advantage+ campaigns and even experimenting with AI-generated image suggestions based on uploaded creatives. Second, advertisers are transforming their approach to campaign creation with the help […]
TikTok Ads
8 min
Top 10 best practices for your TikTok Ads in 2024
10 best practices to follow for TikTok Ads Let’s review some important tactics that make it much easier to achieve conversions from TikTok ad efforts. 1. Get enough data & time TikTok ads are about feeding the algorithm with the proper amount of data. Initially, it’s like nursing a small child, teaching it how to […]
Meta Ads
4 min
Why should you reconsider the creatives used in paid social ads?
The importance of creatives in paid social ads In the past, creative elements were key, but there was also a strong focus on technical aspects like testing the right lookalike or interest audiences, setting bid caps, and more. Are those days behind us? To some extent, yes, they are. As Meta has grown more expensive […]
Meta Ads
8 min
Meta Ads boost: 4 game-changing tools for growth
2 things to consider while crafting the perfect Meta Ads strategy in 2024 Ability to effectively navigate various software tools One key aspect of succeeding on paid social channels, such as Meta ads, primarily on Instagram and Facebook, is the ability to effectively navigate various software tools that help optimize and speed up our work. […]