With our flexibility, we can join your team or help you build it from scratch
We are not afraid of your business development. Especially when it has to do with embracing more of your digital challenges as they appear over time. A growth mindset is our default!
We are determined to straighten out and fix any messy data structure
This is why commercial tools are not enough for us and we build some of them on our own. We live and breathe with custom dashboards and reports, optimizing metrics – all for the sake of proper data structuring.
We are experienced in building strategies for expanding to other countries
We have expertise in helping businesses with global expansion. Our strong learning curve combined with our proven record of tackling local languages, platforms, and cultural differences, brings our clients numerous savings on opportunity costs in expansion.
When creating campaigns on TikTok we use the experience we’ve gained in this platform in 4 European countries and years of experience in creating ads in other social media channels.
We are constantly on the cutting edge, thanks to constant contact with agency communities around the world, with whom we share our knowledge and experience. In such a fast-growing medium, keeping our knowledge up-to-date is the key to success. Also, Tiktok’s organic trends are reflected in the ads, so we are constantly following what is happening on the platform.
Our specialists have mastered the onboarding process and will gladly enhance your knowledge of available advertisement products and formats on TikTok.
Instead of “How many people can see this ad?”, we ask
“What will be the true revenue for the client from this campaign? How much can they earn on it?”
Create and support the process of developing relevant native TikTok creatives
TikTok Tracking Pixel setup and implementation
Relevant and optimized ad copywriting
TikTok account setup and audit
Monitoring campaign performance with custom dashboards
A/B creatives testing
Holistic analysis of the impact of the TikTok ads on the client’s entire business
Create and support the process of developing relevant native TikTok creatives
TikTok is a rapidly developing advertising environment. No ready-made patterns of setting up campaigns and no present-for-years gurus in this field. Here, in order to get the best results, you always need to be extremely up-to-date. First of all, TikTok works great as the upper stage of the sales funnel. We have the opportunity to reach a huge number of people, not just young people, at a relatively low cost and gain much higher user engagement compared to other platforms. This platform is increasingly appearing in the marketing mix of our clients.
TikTok is not the place for classic advertising. Only those who perfectly understand the modern native type of product advertising, if only through user-generated content (UGC), will survive. The platform is a sandbox for creative people, so when it comes to advertising activities, it is more important than ever to work with the creative team. If we add to this a data-driven decision-making process utilizing tests, we have the tools to succeed.
Make TikToks, not ads!
This is the golden rule that our team of specialists follows. The aspect that largely determines whether advertising campaigns succeed on this platform is ad creation. Video has never before played such an important role as here. First of all, during our cooperation, we will have to focus on creating ads that resemble organic, “native” TikToks.” The era of classic advertising slogans is slowly coming to an end – you need to “blend in with the crowd”, by creating posts that do not deviate in creativity and style from user posts. This is why in MTA we rely on UGC – user-generated content.
Authenticity is key
User-generated content is content created by users. No more professional photo shoots! What you need to succeed on this platform is a user who understands it well and records the ad… with their own phone!
This will make the video look organic, which is what it’s all about!
Test, test, test…
Another aspect that perfectly reflects our analytical approach to campaigns is the testing process. TikTok is a space for intriguing video creations, so it is on testing this content that we focus the most. We are constantly comparing new creations with one another so that only the one that performed best in the testing process is always implemented into the main campaign. Data-driven marketing – that’s how we work.
Our specialists will introduce you to our other ad services
Facebook Ads
Gain a competitive advantage by delivering Facebook ads to your ideal target audience. Our experienced team carefully builds campaigns that perfectly match your audience personas.
Google Ads
We know exactly how to capture the attention of your potential customers without overspending. Use our expertise to optimize your Google adverts for maximum visibility, traffic, and conversions.
Pinterest Ads
Grow social awareness and position your brand with the help of Pinterest Ads. Our experts know how to align with current trends and reach leads that are more interested in your business.
LinkedIn Ads
Let our team serve your ads to the right professionals on Linkedin. Discover the next level of B2B targeting with our LinkedIn Ads services.
TikTok Ads
Reach your target audience with our skilled TikTok Ads experts. Make your brand stand out and monetize on Tik Tok!
DV360
Have our certified Display&Video 360 specialists on your side! Get an access to premium display inventory and target audiences in real time.
Influencer Marketing
Build a meaningful relationship between your business and your audience with the help of our influencer marketing services. Squeeze the most out of effective branded content and boost your brand advocacy.
