How did we help Audioteka generate 7,000,000 organic views and become the largest TikTok account in the industry?

Founded in 2008, the company became a pioneer in the audiobook industry in Poland, and its app was one of the first in Europe to be factory-installed in new cars with internet access. In 2023, Audioteka joined Wirtualna Polska Holding, expanding its offer to over 32,000 titles, including blockbuster productions created in collaboration with renowned directors and popular Polish actors.

Our team developed a comprehensive solution aimed at bridging the generational gap and successfully introducing Audioteka to TikTok. The strategy included:

Building a presence on TikTok
The first step was to set up Audioteka’s official TikTok account. This allowed for direct communication with, and engagement of, a younger audience where they are most active.

Creating content suited to the platform
To succeed on TikTok, Audioteka needed content that was fully adapted to the nature of the platform. Our team took the initiative and prepared organic videos designed with TikTok’s specifics in mind—dynamic, light, and in line with current trends.

Creative video ideas
We not only handled the production of the materials, but also developed unique, engaging ideas that captured the attention of the young audience. The concepts were closely tied to TikTok trends, which made the content authentic and consistent with what appears on the platform.

Ad campaigns aimed at a younger audience
Our Paid Social team also ran ad campaigns, using creatives developed in collaboration with the creative department. The goal of the campaigns was not only to build brand recognition, but also to achieve specific results, such as app installs. Thanks to appropriate optimizations, the ads reached the right audiences and delivered satisfying results.

Varied video formats and communication goals
We understood that achieving the client’s goals required a variety of formats. That is why some of the materials focused on conversions—mainly app installs—while others served to increase engagement through comments and growth in the number of followers. Thanks to this approach, we managed to meet the set KPIs and grow the brand’s community on social media.

The collaboration between Audioteka and our agency’s creative+social team produced impressive results and completely transformed the brand’s position in the world of TikTok. Together with Audioteka, we built a solid, trust-based partnership. This trust stems not only from the results achieved in a relatively short time, but also from our experience and knowledge of social media trends—especially on TikTok. Throughout, we advised the Audioteka team on their creative approach and platform presence, proposing various concepts and directions. The result of this collaboration is a relationship in which both sides trust each other—both when it comes to intuition and to knowledge.
Thanks to our efforts, Audioteka became the TikTok leader in its industry. The brand overtook all of its main competitors on the platform—which initially seemed like an unattainable goal. Over several months, we consistently built reach and results until we reached this key milestone. The client’s satisfaction—and ours—was immense.
Audioteka’s TikTok account gained over 38.9k followers within 12 months, and the number keeps growing month after month. Starting completely from scratch, we managed to overtake our biggest competitors in terms of follower count. Since the beginning of 2023, we focused on content with a strong hook. This result is the best proof of how successfully our collaboration developed.

All the videos created by our team surpassed a combined 7 million views, which is further proof of the effectiveness of our creative strategy. From the very beginning of our collaboration with Audioteka, our goal was—and still is—to create content that fits the language and trends of TikTok. We want the younger audience to be able to identify with it and to see the brand as modern, keeping up with trends, and present on social media.

High engagement
Our videos enjoyed enormous engagement, which was reflected in the number of comments and user reactions. We noticed the greatest engagement in materials where we invited followers to join in the fun—for example, guessing audiobook titles. The videos were filmed handheld—they were meant to feel casual and natural.

High engagement – example 1
In this video, we combined the power of a viral title (“The Monet Family”) with the popular guessing-game format.
The video generated 1.1 million views and as many as 1,379 comments, and also translated into a growth of 2,733 followers.

The collaboration with Audioteka not only bridged the generational gap in the brand’s marketing strategy, but also elevated it to the position of TikTok leader. This story shows the great power of understanding the specifics of new platforms and skillfully adapting the communication strategy to different audience groups.