All Ears Veterinary
About the brand
All Ears Veterinary is an independent veterinary clinic based in Brooklyn, New York.
It specializes in care for dogs, cats, and exotic animals. The All Ears team consists of experienced Fear Free® – certified veterinarians, meaning their approach to animal treatment is built around minimizing stress and maximizing patient comfort.
Collaboration
10/2023 – present
The collaboration began in September 2023, when All Ears Veterinary CEO Joey Kleindienst approached MTA Digital with the challenge of growing the number of new clients. At the time, marketing activity was limited to Google Ads campaigns that were underoptimized and lacked proper conversion tracking. Together with the client, we decided to expand beyond Google Ads and add Meta Ads as the primary new client acquisition channel, leveraging its visual formats and broad accessibility. This allowed us to more effectively reach pet owners and people interested in veterinary services.
Challenges
The client wanted to strengthen their position as an expert in the care of dogs, cats, and exotic animals. Growing brand awareness and building solid communication foundations were key – ones that would support the clinic’s future expansion into other regions.
All Ears Vet operates in the US market, including highly competitive and diverse locations like Brooklyn. Effective targeting was crucial – reaching genuinely interested dog and cat owners without burning through the budget.
Before the collaboration began, the brand had no structured digital campaigns in place. It needed a clear strategy, a test-driven approach, and processes that would enable it to grow its online presence and scale advertising activities effectively.
Project team
Digital Marketing Strategist
Creative Strategist
Project Manager
Google Ads Specialist
Meta Ads Specialist
Case study
How did All Ears Vet increase new customer acquisition by 37%?
How do you attract more clients and make better use of your ad budget? See how restructuring campaigns and improving targeting helped All Ears Vet increase new client numbers by 37%.
Creative assets
