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E-commerce Analytics

E-commerce analytics is the foundation for scaling results in an online store. It involves collecting and analyzing data on user behavior – from browsing products, through adding to cart, all the way to purchase. The key is full event tracking, which lets you evaluate campaign performance, site UX, and sales funnels. Well-implemented analytics isn’t just numbers – it’s decisions: what to optimize, what to scale, and how to invest your budget best.

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Dwa wykresy: liniowy pokazujący przychody z platform (Google Ads, Meta, TikTok, Bing) w czerwcu 2025 oraz słupkowy pokazujący sprzedaż nowych i powracających klientów z tych platform.

What can you expect from e-commerce analytics?

Know what actually works

With precise analytics, you see the full customer journey – from first click to purchase – and can assess which activities drive sales.

Make better business decisions

Data is organized and readable, and reports are automated, so you can react quickly and invest in what's truly paying off.

Manage your budget better

You see which campaigns deliver results and which just generate costs – making it easier to scale without burning budget.

Measure the performance of every channel

In one place you analyze SEO, ads, email, and content – without guessing what works and what only looks good in theory.

Is e-commerce analytics right for you?

You want to know as much as possible about user behavior on your site – which pages they visit, what they click on, and how they buy

Your online store has stalled and you don't know where to draw data to move forward

You've identified that data measurement in your store isn't working properly

You need more advanced data and reports to pinpoint what really needs improvement

You see significant differences between data from ad platforms and your store backend

You run a very small store without advanced marketing, and basic data from the store panel is enough

The platform your store is built on already offers solutions or plugins that handle user traffic measurement

You don't know how to use the data you'd be collecting through more advanced analytics (write to us about analytical consulting!)

You don't have a web developer who can implement the required elements on your site (contact us – we can recommend trusted partners!)

What services do we offer?

Whether you need an audit, a full setup, or advisory support – we’ll match the service that genuinely helps you use data better.

We work comprehensively: from verifying implementation correctness and identifying errors, through configuring GA4 and GTM, to adapting settings to current legal and business requirements.

If you already have analytics in place but aren’t sure whether it’s working properly – we’ll check it. If you’re just starting out or need an independent opinion, we’ll help you organize everything from scratch.

Let’s talk

E-commerce Analytics Audit

We check whether data is being collected correctly, identify gaps, and recommend specific improvements in GA4 and GTM.

Full analytics implementation

We configure Google Analytics 4 and Google Tag Manager from scratch – with full e-commerce event tracking and technical support.

Consent Mode 2.0 implementation

We adapt analytics to privacy requirements – compliant with regulations and in a way that keeps the data usable.

Analytical consulting

You have a team but need direction? We consult on activities, help with analysis, and advise on how to get more out of your data.

Why E-commerce Analytics with MTA?

We follow best practices. Every implementation is done with full diligence and in line with current industry standards.

We adapt to your needs. We don’t work from templates – we analyze your store, goals, and capabilities to prepare the optimal solution.

We deliver full documentation. You know what we’re doing and why – you get clear, step-by-step instructions and explanations.

We guarantee measurement accuracy. If data isn’t collected correctly – we refund your money. For us, precise analytics is the baseline.

We treat your budget as our own. We’re on the same side – we care about results, not billed hours.

Grafika przedstawia dwie kobiety zaangażowane we wspólną pracę przy tablecie. Jedna z nich siedzi i trzyma urządzenie w dłoniach, druga pochyla się z uśmiechem, wskazując coś na ekranie.

Real results with e-commerce analytics

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How much does it cost?

At MTA, we follow a simple principle: our clients’ success is our success. Especially for the project team responsible for delivering results. That’s why, since 2015, we’ve operated on a performance-based model, where our salary depends on the revenue generated by the clients we work with. 70% of that value goes directly to the people driving your results. Combined with our preferred outcome-based approach, the equation is simple: we earn more when you earn more.
  • ANALYTICS AUDIT
    €690 one-time payment

    Who is it for?
    Perfect if you want to check whether everything works as it should. For stores and websites that use GA4, GTM, or Consent Mode, but are not sure if their data is complete and accurate.
    How does it work?
    We review your GA4 and Google Tag Manager setup. We verify data, events, conversions, and potential issues.

  • GA4 + GTM
    from €1,100 one-time payment

    Who is it for?
    Perfect if you are just starting with analytics or want to organize the chaos. For e-commerce businesses that need analytics configured from scratch in line with current standards.
    How does it work?
    A complete GA4 and GTM implementation: account, event, conversion, and optional BigQuery export setup, plus data accuracy testing.

  • CONSENT MODE 2.0
    €550 one-time payment

    Who is it for?
    Perfect if you care about compliance and more complete data. For stores that want to implement Consent Mode 2.0 in line with Google requirements and data protection regulations.
    How does it work?
    We configure Consent Mode 2.0 in GTM — with CMP integration, Google tags included, and alternative tracking using data modeling.

Didn’t find anything that suits your needs?

No problem. Let us know what you’re looking for, and we’ll tailor the pricing to your needs.

Schedule a free call

Our team

Damian Koniuszy

Analytics Developer

Kamil Kijewski

Digital Marketing Strategist

Wiesław Tkacz

Analytics Developer

Marek Gierat

Analytics Developer

Frequently Asked Questions

Do you offer a discount when choosing multiple services?

Yes, this is possible – but it’s always priced individually and depends on the scope. The easiest way is to just reach out – tell us what you need, and we’ll let you know how we can help.

Who will be our point of contact and how many people will work on the implementation?

You always know who you’re working with and have direct contact with the team. In analytics projects, communication is typically handled by a Project Manager and an analytics specialist who runs the implementation. If the scope expands, additional people (e.g. developer, QA, dashboard designer) may join the team – we’ll let you know before starting.

Do you have front-end developers on the team to quickly implement events that require code? What if we don’t have our own developer?

At MTA, we work side by side with the team at CodeUnion – our sister company specializing in web development that supports us with analytics implementations on our clients’ sites. This means we can quickly handle event implementation that requires code, even if you don’t have a developer on your side. The cost of this service is set individually based on the required scope.

What does a typical audit cover?

A standard GA4 audit covers all key areas that affect data quality and its usefulness for business decisions: from configuration and tracking accuracy, through compliance with regulations and site structure, to channel attribution, demographic data, and consistency with other sources. If you want us to focus on specific elements – let us know before the start. We’ll concentrate on what actually matters to you.

What are the realistic timelines (audit / full implementation) from contract signing?

Timing depends on the scope, but to give you a reference: an audit alone usually takes a few business days. Full GA4 + GTM implementation to basic functionality takes up to 14 days. That said, we’re often dependent on the implementation developer’s capacity, and we’ll always let you know if anything might delay the process.

What exactly does GA4 + GTM implementation include? Do you configure accounts, events, e-commerce metrics (purchase, add_to_cart, view_item), cross-device?

Yes, a standard GA4 + GTM implementation for e-commerce includes account configuration, key settings, and basic e-commerce events (purchase, add_to_cart, view_item). The scope is tailored individually to your situation and needs. We agree on the details together before starting.

Do you provide training for the team on dashboard usage and data interpretation?

Understandable data is the foundation. Our goal isn’t just to “implement” a tool, but to make sure you can actually use it. That’s why we build GA4 dashboards that are clear and readable, without marketing jargon or unclear acronyms. If something is unclear – we explain it. If you need broader team onboarding – we also offer training (priced separately, outside the implementation scope).

Do you provide technical documentation after the implementation?

Every MTA implementation ends with full technical documentation. You’ll receive simple instructions, a set of implemented events, and all the information you need – so you know what’s been done and how to use it.

What are we like?

“Partnering with MTA was a game-changer for us! Their strategies, informed by an in-depth understanding of TikTok trends and data analysis, have played a key role in our growth. This collaboration has been smooth, leading to a significant rise in our follower count. The .mta team, with their commitment to data-driven growth, has been instrumental in enhancing our position in the Polish audiobook and podcast industry on TikTok. Our success is a clear result of this effective and data-oriented partnership.”

Martyna Wysokińska

Martyna Wysokińska

Social Media Specialist, Audioteka

“Compared to other agencies, they’re much more involved and responsive. With a concrete plan in place, the whole company is working toward the same goal. MTA Digital continues to show excellent project management skills, communicating consistently and providing regular updates. The depth of their team and their dedicated approach are two of their major strengths.”

Natalia Biel

Natalia Biel

PPC Specialist, Hotjar

“I really felt like they are a part of our team. Thanks to MTA Digital, the client unified their conversion tracking on all of their PPC platforms. They had a great workflow, using Jira and Slack to manage the project and communicate their progress. Moreover, the team’s knowledge and understanding of the client’s product proved their dedication.”

Renata Zajdel

Renata Zajdel

GetResponse, Performance Marketing Lead

“They’re professional, and they know the best approach to get the results we need. The efforts have helped grow traffic for the business significantly, more than doubling their customer base. The MTA Digital team has been a reliable, trusted partner, continually satisfying expectations and improving their efforts. Customers can expect a dedicated, skilled team.”

Anna Tolstochenko

CMO, Novakid Inc.

“We have a good working experience with MTA Digital. With MTA Digital, there is an increase in the company’s operational efficiency. They have established a workflow that has led to a seamless process between teams. Customers can expect an outstanding partner agency.”

Alexander MacDonald

Alexander MacDonald

Performance Mktg Acquisition Team Lead,
Pro Gamers Group

“They scrupulously analyze and implement each element of the project. Through meticulous analysis and implementation, MTA Digital has helped double the client’s online visibility and increase their website’s monthly traffic. The team is prompt, punctual, and exceptionally cooperative, fostering high-quality day-to-day communications with the client.”

Michał Anulewicz

Michał Anulewicz

Digital Marketing Manager, Trefl SA

It’s time for your brand. Click and let’s start growing together.

Schedule a free call