noblechairs
About the brand
noblechairs is a German premium chair brand for gamers and professionals.
Founded in 2016 in Berlin, the brand has always combined ergonomics with elegant design inspired by premium car seats. The range includes lines such as HERO, EPIC, and ICON – featuring adjustable lumbar support, 4D armrests, and a comfortable foam seat. The brand is known for high-quality materials, precise craftsmanship, and attention to detail.
Collaboration
10/2021 – 05/2024
When we began working with noblechairs, the brand was in the midst of intensive expansion and needed solid foundations to effectively enter new international markets. Existing activities didn’t provide a complete picture of results, and the lack of structured analytics made it difficult to make sound marketing decisions.
An additional challenge was the international scale – ads and product feeds were not separated by market, meaning the message didn’t always reach the right audiences. The product presentation also needed strengthening to better highlight the brand’s key differentiators and improve conversion rates.
Introducing a clear analytics structure, separating advertising activities for individual markets, and improving the visual layer proved to be a turning point. This enabled more effective scaling and decision-making based on reliable data.
Wyzwania
A single global Meta Ads account with a multilingual catalog meant users were seeing irrelevant ads, and budget was being wasted on poorly targeted activity. Sales were not growing at the pace the client expected.
As a manufacturer and a distributor, noblechairs was selling less than resellers who offered a wider range, better prices, and discounts. Reversing this trend became a key challenge.
Premium products were aimed at gamers and streamers – a relatively small, specific segment with unique purchasing habits. Effective targeting required going beyond standard campaigns and developing a mid-funnel strategy.
Project team
Project Manager, Paid Social Specialist
Paid Social Specialist
