Novakid
About the brand
Novakid is an online English learning platform for children. It offers interactive 1:1 lessons with native speakers, aimed at children aged 4–12.
The CEFR-based program combines learning with play, using games and modern technology. Thanks to its effective approach and high-quality lessons, Novakid has become one of the leaders in language learning for children across Europe and beyond.
Collaboration
02/2019 – present
Initially, MTA Digital supported Novakid with marketing activities in Poland only. Due to excellent results, the scope was quickly expanded to additional markets and new marketing channels: Google Ads, Meta Ads, TikTok Ads, Taboola, Outbrain, Twitter, Snapchat, and programmatic activity.
Challenges
Novakid started with a single market (Poland), but the company’s ambition was to establish a presence across all of Europe. The key challenge was effectively entering new markets while accounting for local linguistic and cultural conditions.
The client planned to test multiple advertising channels simultaneously. The challenge lay in managing this process efficiently and scaling activity without losing consistency in communication.
Running campaigns in multiple languages required smooth organization, creative adaptation of content, and continuous optimization at the local level.
Project team
Project Manager
Project Manager
Google Ads Specialist
Paid Social Specialist
Influencer Marketing Specialist
Analytical Specialist
SEO Specialist
SEO Specialist
UX Specialist
Affiliation Specialist
Influencer Marketing Specialist
Digital Content Specialist
Testimonial
“They’re professional, and they know the best approach to get the results we need. The efforts have helped grow traffic for the business significantly, more than doubling their customer base. The MTA Digital team has been a reliable, trusted partner, continually satisfying expectations and improving their efforts. Customers can expect a dedicated, skilled team.”
Anna Tolstochenko
CMO, Novakid Inc.
Case study
How did we expand Novakid, an online English school for children, from a single market to a global presence?
Novakid is an innovative online learning platform that provides interactive one-on-one English lessons for children. Its curriculum is based on CEFR standards and delivered by qualified native English-speaking teachers. By combining an engaging learning experience with a high-quality educational approach,…
Creative assets
