amigosim

B2C
E-commerce
Tech
Travel

About the brand

amigosim is an eSIM platform for travelers and people using the internet abroad.

It operates worldwide and allows users to purchase a data plan without a physical SIM card – simply scan a QR code and instantly activate the eSIM. It offers flexible data packages (local, regional, and global) starting from just a few dollars, with no additional roaming charges. The app lets users track usage, easily top up the service, and use multiple eSIM profiles simultaneously.

The platform supports travelers, digital nomads, and remote workers, providing fast and convenient connectivity in over 190 countries – with no contracts, no compromises, and no need to swap SIM cards. Available on eSIM-compatible devices, with a straightforward setup process and technical support.

Collaboration

12/2024 – 07/2025

When we began working with amigosim, the brand was entering the eSIM market for travelers across Europe – an industry growing at a remarkable pace, but one that places high demands on marketing efficiency.

The key goal from the outset was to maintain a return on investment at ROAS 1.0 – ensuring that every dollar spent actually paid off, and that the brand’s further growth wouldn’t come at the cost of uncontrolled advertising spend. Building a strategy focused on stable, measurable growth created the foundations that allowed the brand to consistently reach new customers while keeping profitability in check.

Wyzwania

High competition in the industry
The market the client operates in is extremely demanding. Strong competition with solid social proof and high marketing budgets (reaching even hundreds of thousands of dollars per month) means standing out is no easy task.
Lack of reliable analytics
An additional challenge was the analytics layer – before we could begin optimizing campaigns, proper data collection and reliable reporting had to be put in place.

Project team

Martin Borkowski

Project Manager

Jakub Bendlewski

Digital Marketing Strategist

Damian Sadowski

Google Ads Specialist

Hubert Grygielewicz

Meta Ads Specialist

Dominika Morka

Creative Designer

Our work

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