Audioteka
About the brand
Audioteka is a Polish streaming platform offering a wide selection of audiobooks and podcasts.
Founded in 2008, the company became a pioneer in the audiobook industry in Poland, and its app was one of the first in Europe to come pre-installed in new internet-connected cars. In 2023, Audioteka joined Wirtualna Polska Holding, expanding its catalog to over 32,000 titles, including major productions created in collaboration with renowned directors and popular Polish actors.
Collaboration
03/2021 – 04/2024
Audioteka came to us with the challenge of reaching a younger audience on TikTok. The goal was to build a strong, authentic brand presence on this channel by creating engaging content and ad campaigns tailored to the style and expectations of a young demographic.
Challenges
Audioteka had not previously been active on TikTok, meaning brand recognition had to be built from scratch and a platform-specific communication strategy developed.
Audioteka’s existing audience consisted mainly of older users. The challenge was engaging a younger audience, which dominates TikTok and has different content expectations.
It was necessary to develop a content strategy that matched TikTok’s dynamic format and communication style, while still effectively promoting the brand’s offering.
Project team
Project Manager
Paid Social Specialist
Creative Strategist
Digital Marketing Strategist
Creative Designer
TitTok Ads Specialist
Creative Project Manager
Testimonial
“Partnering with MTA was a game-changer for us! Their strategies, informed by an in-depth understanding of TikTok trends and data analysis, have played a key role in our growth. This collaboration has been smooth, leading to a significant rise in our follower count. The .mta team, with their commitment to data-driven growth, has been instrumental in enhancing our position in the Polish audiobook and podcast industry on TikTok. Our success is a clear result of this effective and data-oriented partnership.”
Martyna Wysokińska
Social Media Specialist, Audioteka
Case study
How did Audioteka achieve a 125.68% increase in monthly app subscriptions in the audiobook and podcast streaming industry?
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