Diversey
About the brand
Diversey is a global company providing hygiene, cleaning, and health protection solutions.
Operating since 1923, it supports businesses in sectors such as healthcare, food service, hospitality, retail, and the food industry. Its offering includes cleaning products, equipment, dosing systems, and advisory and training services. Diversey operates in over 170 countries, integrating technology and expertise to improve the safety and efficiency of everyday processes.
Collaboration
04/2024 – 08/2024
Diversey came to MTA looking for support in building a D2C model – to gain greater independence in sales and reduce reliance on distributors. The products, while relatively niche, are well known to the target audience, so the most important thing at the outset was building visibility on Google – specifically through text ads and Performance Max.
Our job was to create dedicated advertising accounts and campaigns for the 20 European countries where Diversey had previously operated in a B2B model.
Challenges
The biggest challenge was building awareness of the manufacturer’s new e-commerce presence among a target audience spread across all of Europe.
To ensure an effective launch, we had to carefully plan, together with the client, the full structure of the required text and Performance Max campaigns, taking into account the requirements and regulations of each market.
Project team
Project Manager
Digital Marketing Strategist
Google Ads Specialist
