Clients | Lionelo x MTA Digital

About the brand

Lionelo is a brand specializing in the production of accessories and equipment for children and their parents.

The range includes strollers, car seats, balance bikes and scooters, as well as the Lionelo Care line – with products supporting the everyday challenges of parenthood, such as breast pumps, baby monitors, and bottle warmers. For years the brand has combined high quality, functionality, and aesthetics, building its position as one of the leaders in the parenting products category across multiple European markets.

Collaboration

03/2024 – present

The client came to us in the first quarter of 2024 with a specific need – they wanted to increase sales and scale their digital activities beyond Poland and Germany. The brand was already present on selected marketplaces, but wanted to build a stronger direct-to-consumer presence while gaining greater control over communication and the shopping experience. Our shared goal was to develop a strategy combining performance marketing, SEO, content marketing, and analytics, enabling real entry into new markets and growth in sales results.

Challenges

Scaling activities to international markets
Our client wanted to grow sales in the direct-to-consumer model and expand their presence beyond their core markets. This required a well-thought-out strategy adapted to different market realities, as well as effective campaign and process management at a broader scale.

Need for a strategic partnership approach
Lionelo was looking for a partner who not only implements activities, but understands business goals and can proactively propose solutions. Open communication, transparency, and shared responsibility for brand development were key.

A cohesive digital strategy
The brand needed an integrated approach to online activity – combining performance marketing, SEO, and content. The goal was to build an effective scaling system that delivers both quick sales results and long-term visibility.