Northfinder
About the brand
Northfinder is a well-established European outdoor clothing brand with over 25 years of market presence.
It specializes in producing functional clothing and accessories for mountain enthusiasts, trekking fans, and active lifestyle lovers. Its products combine modern technology, durability, and comfort, making them suitable for both demanding expeditions and everyday activity.
The brand operates across more than a dozen countries, promoting the idea of mindful engagement with nature and a passion for exploring the world. Beyond its clothing collections, Northfinder also develops its own educational and inspirational projects, supporting the outdoor community and encouraging people to get active outdoors.
Collaboration
06/2025 – 09/2025
The collaboration began with a need to support the promotion of trekking shoes across several markets simultaneously – Poland, Bulgaria, Slovenia, and Croatia. The client wanted to increase product interest and support sales through both brand-building and sales-driven activities. Our task was to plan and execute influencer campaigns and produce UGC content that authentically showcased the product and built engagement among target audiences.
Challenges
Each country required a different approach – from influencer selection to communication format. Creators had to be precisely matched to the specifics of each market and the expectations of local audiences, while maintaining a shared overall direction.
Running parallel campaigns in Poland, Bulgaria, Slovenia, and Croatia required central oversight and effective workflow organization – ensuring timelines, communication, and results remained consistent across every country.
Working with different creators and formats required clearly defined guidelines and consistency in messaging, so that despite local differences, the brand’s character was preserved.
Project team
Project Manager
Creative Strategist, Content Creator
Creative Strategist, Content Creator
Influencer Marketing Specialist
