How did Oslo Bilutleie, a car rental business, boost conversions by 53% and scale from local to regional?
How to expand a car rental company from a local to a regional presence through digital marketing strategies.
- Services
- Google AdsLinkedIn AdsMeta Ads
- Website
- oslobilutleie.no
- Market
-
Norway
- Industry
- Car rental
53%
increase in conversions
9,603
conversions achieved
1 000 000
impressions generated
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“I am extremely satisfied with my collaboration with MTA Digital, who managed the advertising activities for my company, OsloBilutleie.no AS, across platforms such as Facebook, Instagram, Google Ads, and TikTok. I would like to sincerely thank them for the productive collaboration and exceptionally effective work.
Our collaboration was exemplary. Communication with the team was of the highest standard—you were always available, ready to answer questions and offer help. Your openness to our suggestions and feedback made it possible to achieve the best possible results in our advertising campaigns. We appreciate your flexibility and commitment, which allowed the strategy to be quickly adapted to changing market conditions. MTA Digital’s professionalism was evident at every stage of our work together. We are impressed by your knowledge, experience, and analytical approach to data, which made our activities even more effective and significantly increased our brand’s online presence. Your ideas and creativity in developing ad content were truly impressive and captured the attention of potential customers.
Thanks to your support, the brand has become more recognizable, and our number of customers has grown significantly. Your skillful management of the advertising budget translated into a markedly better return on investment, which is of tremendous business value to us.
Once again, thank you for your consummate professionalism and your partnership-oriented approach to our needs. We will wholeheartedly continue working with your team and, with a clear conscience, recommend your services to other business owners seeking effective marketing support. It’s hard to imagine a better partner for advertising than you! Thank you, and we wish you continued success!”
Przemysław Stankiewicz
OsloBilutleie.no AS
About the Client
Oslo Bilutleie is a reputable car rental company operating in Norway, headquartered in Oslo. It serves both individual and corporate clients, including large construction firms such as Skanska, Caverion, Veidekke, and Hent. The company offers flexible solutions—from short-term passenger car rentals to long-term leasing of commercial vehicles, tailored to each client’s specific needs.
Challenges
Until now, Oslo Bilutleie had operated mainly in the local market. The company planned to expand into other parts of the region, especially after acquiring a competing rental company in Jessheim. The goal was to broaden its reach and attract new customers—both individual and business.
The company served both private customers—including tourists renting cars for short periods—and large construction firms interested in long-term leasing of commercial vehicles. It was necessary to create a strategy that would address the needs of both groups and target them precisely.
We had no influence over the content and structure of the client’s landing pages, which limited our ability to optimize the conversion path and test new offer variants.
Although Oslo Bilutleie held a solid position within the city, the brand was little known outside Oslo. Building trust among new users and companies required additional brand-awareness efforts.
Our Solutions
We began our collaboration in the autumn of 2020 by taking over the management of paid PPC campaigns—primarily in Google Ads and Facebook Ads. Our main goal was to increase the number of conversions and gradually scale results. One of the challenges was working on a website over which we did not have full control, yet we still managed to optimize the advertising activities so that they delivered satisfying results.
- Google Ads,
- Meta Ads.
Google Ads served as the main performance-focused platform, handling traffic from both brand-related queries and those relating to direct competitors. Meta Ads, in turn, focused on building brand awareness and informing existing and potential customers about current offers, in both the B2C and B2B segments.
- To maximize conversion potential in the B2B campaigns, we worked with the client to create a dedicated landing page presenting current long-term rental offers for businesses. At the same time, we collected users’ contact details (name and email address), which allowed us to build custom audiences on Facebook.
- We rebuilt the structure of the Google Ads account, focusing on precise ad groups, well-matched keywords, and creative messaging tailored to specific vehicle categories. We separated brand campaigns from the rest and launched a dedicated campaign targeting competitors’ keywords.
- We defined key conversions, such as email inquiries, phone calls, and bookings made through the website. All campaigns were optimized for these very conversions, and we tailored the bidding strategies individually to the specifics of each one.
- After a noticeable increase in interest in the rental services, reflected in the number of bookings and optimized costs, Oslo Bilutleie decided to sign a contract for ongoing management of its PPC campaigns.
Results
Google Ads:
Restructuring the account brought a 20% reduction in the cost of acquiring a conversion in the early phase of our collaboration, which made it possible to scale up performance activities and justified a gradual increase in budget.
In the first year, we achieved a 33% increase in the number of conversions while ad spend rose by just 10%.
The following year, we focused on further scaling activities and growing the business, which resulted in an additional 20% increase in conversions compared to 2021, with a proportional 19% increase in budget.
Key results:
- 53% increase in the number of conversions over 2 years
- 9,603 conversions on a budget of PLN 438,847 in Google Ads
Meta Ads:
Due to structural changes—such as the acquisition of a competing company and the rebranding from Sunndal Bilutleie to Oslo Bilutleie—we do not have complete historical data on reach and quantitative results from earlier periods.
Nevertheless, we successfully guided the client through all the platform changes, simplifying the process and ensuring continuity of communication.
Results for the second half of 2022:
- 197,404 unique recipients (reach)
- 1,000,000 impressions
- 538 B2C and B2B conversions on a budget of PLN 33,087 invested in Meta Ads
Summary
Thanks to an effective advertising strategy and consistent marketing activities, Oslo Bilutleie has transformed from a local rental company into a strong regional player. The company not only opened a new location in Jessheim but also acquired the oldest car rental company in Oslo—strengthening its market position and significantly expanding its reach.
While simultaneously growing its digital presence, Oslo Bilutleie is broadening the scope of its activities to include SEO, UX/UI, analytics, and LinkedIn campaigns. All of this is done while keeping the main goal in mind: further scaling activities across PPC channels and building a competitive advantage in the region. The company is entering its next stage of growth, built on solid foundations and data that support sound business decision-making.
