GetResponse
About the brand
GetResponse is a company specializing in marketing automation and online communication.
For over two decades, it has been developing its own SaaS platform that helps businesses run effective digital activities. Its offering includes tools for email marketing, landing page creation, webinar hosting, sales funnel management, and campaign automation. Hundreds of thousands of companies worldwide use its solutions – from small businesses to large brands looking to grow their online visibility, audience engagement, and online sales.
Collaboration
03/2021 – 07/2022
The collaboration aimed to improve marketing effectiveness by unifying conversion tracking across all PPC channels, optimizing the advertising campaign structure, and implementing best practices in managing Google Ads, Meta Ads, LinkedIn Ads, and Bing Ads campaigns.
Challenges
The variety of advertising platforms and the absence of a unified tracking approach made it difficult to accurately analyze campaign performance.
Inconsistent organization of advertising campaigns created difficulties in managing and optimizing marketing activities.
Differences in campaign management approaches across teams negatively impacted the effectiveness of ongoing activities.
Project team
Project Manager
Meta Ads Specialist
Google Ads Specialist
LinkedIn Ads Specialist
Testimonial
“I really felt like they are a part of our team. Thanks to MTA Digital, the client unified their conversion tracking on all of their PPC platforms. They had a great workflow, using Jira and Slack to manage the project and communicate their progress. Moreover, the team’s knowledge and understanding of the client’s product proved their dedication.”
Renata Zajdel
GetResponse, Performance Marketing Lead
Case study
How much did we improve the organization of processes in GetResponse?
A complex campaign structure and inconsistent conversion tracking were holding back results. We helped GetResponse simplify processes, unify tracking across all PPC platforms, and implement best practices – delivering a clear improvement in advertising effectiveness.
