Volvo Karlik

B2C

Cars

Transport

Karlik is an authorized Volvo dealer operating in Poznań and the Greater Poland Voivodeship.

With over 20 years of market presence, it runs four showrooms – in Baranowo, Franowo, the Stary Browar shopping and cultural center, and at Malta – offering new Volvo models, certified pre-owned vehicles (the Selekt program), and comprehensive service.

The company provides full customer support: sales, financing, insurance, accessory installation, and original jewelry made from car parts. It also specializes in authorized Volvo servicing, offering genuine parts, diagnostics, and brand-compliant technical support.

09/2019 – 02/2022

The collaboration with Volvo Karlik began when the client’s team was looking for a partner capable of meeting ambitious requirements – from both management and sales department. The brand was dissatisfied with its previous agency, while also facing a rising cost per lead and growing pressure to deliver sales results for specific models. Our job was to take over performance marketing activities and redesign them to genuinely support the client’s business goals.

Rising cost of acquiring quality leads
The Volvo Karlik team was struggling with increasing cost per lead and pressure from management and sales to grow the number of enquiries about specific models. The campaign budget remained fixed over time, requiring maximum efficiency and continuous cost optimization.

Lack of flexibility in promoting models and local offers
The client needed more freedom to communicate local promotions and seasonal offers tailored to a specific dealer’s needs. The challenge was responding quickly and adapting activities – from content and creatives to campaign configuration – to a constantly changing offering (leasing, financing, new models).

Constraints from a centrally managed website
As a dealer operating under the Volvo brand importer, Karlik had no control over changes to the main website. Alternative solutions had to be developed – such as dedicated landing pages – to run effective sales campaigns and deliver a better user experience.

Low brand recognition in the region
Despite being the only Volvo dealer in Poznań, the Karlik brand was not sufficiently established in the minds of local audiences. Support was needed to build presence – both digitally and offline – with particular emphasis on positioning Volvo as a premium brand.