PC Case Gear

B2C

E-commerce

Electronics

PC Case Gear is an Australian online store selling computer components and pre-built systems.

Founded in 2000, it quickly earned the trust of gamers and enthusiasts thanks to its wide range of products (cases, graphics cards, cooling solutions) as well as fast shipping and customer-friendly service. It also offers pre-built gaming computers and a same-day assembly service. The company has won numerous awards and is praised for competitive pricing, transparency, and efficient customer service, reflected in its high customer ratings.

04/2021 – present

The collaboration with PC Case Gear began as part of a broader marketing transformation led by Pro Gamers Group. Our task was to support the consolidation of performance marketing activities that had previously been run inconsistently across different brands and markets.

The client needed to build a central campaign management structure, integrated with an internally developed BI system and a unified reporting model. PC Case Gear – one of the largest and most recognizable brands in the Australian region – was a key piece of that puzzle.

Complex product and brand structure
Some brands (e.g. Ducky) were owned directly by the Pro Gamers group and had the highest priority in marketing activities. A campaign structure had to be designed that accounted for both group-wide standardization and varying sales objectives depending on margin and brand ownership.

Maintaining a market leadership position in a changing landscape
For years, PC Case Gear operated almost as a monopoly in the Australian market. With growing competition and rising customer expectations, the company had to modernize its UX and communication strategy.

Koordynacja działań między trzema ośrodkami
The project required ongoing collaboration between the team in Australia, headquarters in Berlin, and our team in Poland. Aligning different interests, time zones, and approaches to marketing presented a significant organizational and communication challenge.

Promoting the highest-margin products
The greatest profitability came from internally assembled PC Systems, so campaigns had to target those products specifically – even though lower-margin components attracted more traffic. Managing budgets per category and maintaining campaign efficiency was the key challenge.