Google Ads is under-reporting your conversions. And you probably don’t know it.
Conversion tracking in Google Ads is failing more and more often. Some orders never reach the panel, ROAS shows up lower than it really is, and the algorithm learns on increasingly patchy data. Google has responded with a new solution — Google Tag Gateway — which is meant to "recover" those lost conversions. But will it actually help, or is it another piece of hype that ends in prettier numbers in the report but not in your pocket? We're checking, no sugar-coating.
