Influencer Marketing
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Influencer Marketing
6 min
5 reasons why choosing nano and micro-influencers results in a higher engagement rate
Who are nano and micro-influencers? Nano and micro-influencers are the social media game changers operating with smaller but highly engaged audiences. Nano-influencers boast followings of up to 10,000, while micro-influencers command audiences between 10,000 and 100,000. These individuals often focus on specific niches, passionately sharing their expertise and talents, which fosters a strong sense of […]
Influencer Marketing
6 min
Influencer Engagement Rate – why is this factor so important?
Why is Influencer Engagement Rate so important? Understanding the level of engagement among influencer’s followers provides valuable insights. In a crowded space with lots of posts, only influencers who are good at making engaging content get regular responses and feedback from their followers. Influencer’s Engagement Rate isn’t just a one-time thing, as it shows if […]
Influencer Marketing
7 min
How Influencer Marketing can affect company growth?
Have you ever scrolled Instagram or TikTok for hours on end? I bet you have! And surely you’ve come across influencer posts promoting various products, more than once, I dare say! Currently, 1 out of 4 marketers, is using Influencer Marketing in their campaigns. Social media influencers have a huge impact on the audience’s consumer […]