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The power of creative testing: Why can testing different creatives boost your campaign results?

What is creative testing? The importance of creative testing This is where the power of creative testing comes in. Creative testing allows us to test a large number of different creatives. We can pick out the videos and graphics that are not working and those that are performing best. This allows us to shift our […]

AI-powered LinkedIn ads: The secret weapon for market growth

AI-powered personalization at scale If there is one thing that keeps me awake at night, it is discovering new methods to personalize our marketing. In today’s society, generic advertisements just do not cut it. People want to feel understood, and that’s where AI excels. AI’s capacity to sift through massive amounts of data and offer […]

Digital marketing strategy for B2C

Understand your audience First things first: The better you understand your audience, the more effectively you can reach them. This might seem obvious, but putting it into practice is critical. To build a B2C marketing strategy, you need to first learn about your customers—primarily how they buy products similar to yours. You want to build […]

7 innovative AI features in Google Ads in 2024

AI Innovations in Google Ads and Beyond Many of these innovations will likely be very intriguing for e-commerce advertisers, but they will also significantly affect all Internet users, especially consumers searching for online content. These changes can also significantly ease the marketers’ workload, with some of them still requiring more improvements. Of the many updates […]

Digital marketing strategies for B2B companies: Creation, channels, measurement

What are the benefits of B2B digital marketing? Obviously, first, you need to understand why a digital marketing strategy is worth the hassle. So, thanks to this plan, everyone on the team is on the same page regarding where the company is going online, why it is going this way, and how it will reach […]

Are Meta Advantage+ tools worth it? Analyzing pros & cons

What are Advantage+ Shopping Campaigns? Advantage+ Shopping is an AI-based advertising solution from Meta tailored for e-commerce businesses. It automates ad distribution, audience targeting, and budget optimization to boost conversions and ROAS. By employing machine learning, ADV+ Shopping intelligently delivers ads to the users most likely to convert, simplifying your advertising efforts. Should You Test […]

Digital growth strategy for businesses: Benefits, components, goals, scaling

What is a Digital Growth Strategy? A digital growth strategy is your game plan for using digital tools and channels to grow your business. It’s a roadmap that helps you and your team leverage digital solutions for business development. Why do you need a Digital Growth Strategy? Imagine a multi-crew boat sailing into uncharted waters […]

Top 10 best practices for your TikTok Ads in 2024

10 best practices to follow for TikTok Ads Let’s review some important tactics that make it much easier to achieve conversions from TikTok ad efforts. 1. Get enough data & time TikTok ads are about feeding the algorithm with the proper amount of data. Initially, it’s like nursing a small child, teaching it how to […]

8 ways to drive brand awareness with Programmatic Advertising

What is Programmatic Advertising? Programmatic advertising is an advanced digital advertising method that uses automated technology for buying and optimizing ads. This process relies on software and algorithms to handle the placement and purchase of ad space in real-time, making it more efficient and targeted than traditional ad-buying methods. How Programmatic Advertising Works Programmatic advertising […]

Grow smart, stay true: building an organization that thrives

Building relationships Over the past few years, I’ve focused on building relationships and partnerships because I know that they bear fruit even when we least expect it. These connections make work something more than an obligation. It becomes an adventure because you never know who you might meet. Most of us at .mta share this […]