Explore the world of growth marketing

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Grow smart, stay true: building an organization that thrives

Building Relationships Over the past few years, I’ve focused on building relationships and partnerships because I know that they bear fruit even when we least expect it. These connections make work something more than an obligation. It becomes an adventure because you never know who you might meet. Most of us at .mta share this […]

What is a creative strategy and why is it important?

What is a creative strategy? A creative strategy is a plan of creative activities that will bring us closer to achieving specific goals. It sounds general, I know, but give me a moment. 😉 Say you want to sell your products. You can plan a campaign, come up with some creative, add copy, and wait […]

Pillars | Entrepreneurship

What does entrepreneurship mean for our organization? It means that we value people who can plan their own time well and think entrepreneurially. Our team members question what they do and are not afraid to say that they need to earn more for their work. People of .mta understand how much revenue each client generates—as […]

Why should you reconsider the creatives used in paid social ads?

The importance of creatives in paid social ads In the past, creative elements were key, but there was also a strong focus on technical aspects like testing the right lookalike or interest audiences, setting bid caps, and more. Are those days behind us? To some extent, yes, they are. As Meta has grown more expensive […]

Rethinking programmatic advertising for your business success

Understanding the programmatic advertising Programmatic advertising is, in a nutshell, an automated, machine-learning-driven way to buy media. It streamlines the decision-making process of where and when to place ads, using data and algorithms to target the right audience at the right time and in the right context. So why is it so controversial, anyway? Shouldn’t […]

Working less, achieving more: Benefits of a shorter work week at .mta

The storyline The pandemic led to many unexpected changes in daily life and work. Companies around the world had to rethink their work styles and operations. Many people started working from home and found it hard to be as productive due to feeling isolated and missing social interactions with friends and family. Because of these […]

Growth marketing – everything you need to know

What is growth marketing? Growth Marketing is a type of data-driven marketing with the objective of achieving consistent business growth in adopted key performance indicators (KPIs) through available marketing tools, research and analysis. The definition of growth may vary depending on the goal and the chosen metrics (KPIs). It’s essential to remember that scaling a […]

5 reasons why choosing nano and micro-influencers results in a higher engagement rate

Who are nano and micro-influencers? Nano and micro-influencers are the social media game changers operating with smaller but highly engaged audiences. Nano-influencers boast followings of up to 10,000, while micro-influencers command audiences between 10,000 and 100,000. These individuals often focus on specific niches, passionately sharing their expertise and talents, which fosters a strong sense of […]

Next level campaigns: Why creative testing is the future of marketing?

What is the Creative Testing? Creative testing methodology is one of many processes you will find in creative strategy. It is based on testing a variety of different campaigns, using methods such as split testing (A/B) to compare creatives and measure the impact of changes based on audience response. The process includes: organizing creatives; analyzing […]

Pillars | Transparency

What does transparency mean for .mta? At the core of our values, we’re all about honesty and transparency. No sugar-coating or hidden intentions here. Our approach is to be straightforward and truthful to our clients, as well as to those who work with us. Our services come with no hidden agenda. Time is precious to […]