Explore the world of growth marketing

What is PPC in digital marketing? PPC is an advertising model where you pay a fee each time someone clicks on your ad. These are the ads you see on search engines (Google, Bing), social media (Facebook, LinkedIn), and display networks (websites, apps, and videos). In Pay-Per-Click, Advertisers bid on keywords or audience segments, and […]

What is creative testing? The importance of creative testing This is where the power of creative testing comes in. Creative testing allows us to test a large number of different creatives. We can pick out the videos and graphics that are not working and those that are performing best. This allows us to shift our […]

What are marketing metrics? Marketing metrics are measurable values that track the performance of your digital marketing strategy and different marketing campaigns across various platforms. They track specific actions, like website traffic, conversion rates, and social media engagement, giving you insight into what’s working. Essentially, marketing metrics help you evaluate the performance of your campaigns […]

AI-powered personalization at scale If there is one thing that keeps me awake at night, it is discovering new methods to personalize our marketing. In today’s society, generic advertisements just do not cut it. People want to feel understood, and that’s where AI excels. AI’s capacity to sift through massive amounts of data and offer […]

Understand your audience First things first: The better you understand your audience, the more effectively you can reach them. This might seem obvious, but putting it into practice is critical. To build a B2C marketing strategy, you need to first learn about your customers—primarily how they buy products similar to yours. You want to build […]

AI Innovations in Google Ads and Beyond Many of these innovations will likely be very intriguing for e-commerce advertisers, but they will also significantly affect all Internet users, especially consumers searching for online content. These changes can also significantly ease the marketers’ workload, with some of them still requiring more improvements. Of the many updates […]

What are the benefits of B2B digital marketing? Obviously, first, you need to understand why a digital marketing strategy is worth the hassle. So, thanks to this plan, everyone on the team is on the same page regarding where the company is going online, why it is going this way, and how it will reach […]

What are Advantage+ Shopping Campaigns? Advantage+ Shopping is an AI-based advertising solution from Meta tailored for e-commerce businesses. It automates ad distribution, audience targeting, and budget optimization to boost conversions and ROAS. By employing machine learning, ADV+ Shopping intelligently delivers ads to the users most likely to convert, simplifying your advertising efforts. Should You Test […]

What is a Digital Growth Strategy? A digital growth strategy is your game plan for using digital tools and channels to grow your business. It’s a roadmap that helps you and your team leverage digital solutions for business development. Why do you need a Digital Growth Strategy? Imagine a multi-crew boat sailing into uncharted waters […]