How is AI revolutionizing Meta Ads?
Artificial intelligence is reshaping Meta Ads campaigns in two major ways. First, Meta is integrating AI-driven algorithms to enhance campaign performance, introducing features like Advantage+ campaigns and even experimenting with AI-generated image suggestions based on uploaded creatives.
Second, advertisers are transforming their approach to campaign creation with the help of external AI tools. From market research and content development to graphic design and UGC production, AI is streamlining workflows, improving efficiency, and optimizing ad performance like never before.
1. Arcads – Decrease your UGC costs by 10x
Let’s say you spend $100 or more for each UGC you create (and that’s only the cost for the creator). Now, what if you could decrease it to just $10 and speed up the production process from a week or two to just a few minutes? Sounds unbelievable, right? But with Arcads, it’s possible.
Arcads allows you to generate UGC videos based solely on a script. It utilizes the likeness of real people who have consented to share their image. You can fully customize the voice and language of the performance to match a specific actor. Choose from hundreds of actors to find the perfect match for your project.
But how can you use this in ads?
If you want to use UGC-style videos in your ads but don’t have anyone to record them, this tool is especially for you. With Arcads, you can create UGC that you can use directly in your ads or edit and later blend it with other, already existing footage.
Want to try a combo? Write a UGC script with ChatGPT, then drop it into Arcads to see the result.
In reality, Arcads can reduce your UGC creation costs tenfold—creating a single video will only cost you about $10.
Can you tell it’s AI?
Sometimes yes, sometimes no. But at the rate, AI is evolving, it won’t be long before distinguishing between real and AI-generated UGC will become nearly impossible.
source: www.arcads.ai
2. Magnific – Create meta ads of your product in different scenery
Magnific.ai enhances the quality and size of poor, pixelated shots. But it doesn’t stop there—it also allows you to transform an image’s style using a reference image you provide. Want your product shot to have the aesthetic of a Van Gogh painting? Magnific can do that.
But how can you use this in ads?
Use a shot from your well-performing ad video, then upscale its quality with Magnific.ai so you can use it on a banner. “Touch up” photos of your products or services by giving them an incredible style and placing them in a different setting.
example of Magnific style changing tool on an existing photo
3. Midjourney – The only limit is your imagination. A new way of producing creatives for social ads
Midjourney.com, including realistic photo generation, is an absolute classic among image creation tools. You can create… literally anything you can imagine. A porcelain, mechanical teddy bear on the Eiffel Tower? No problem.
But how can you use this in ads?
- Create graphics for banners that illustrate specific scenes and situations, such as the pain your product or service solves (e.g., a man with acne before using Cream X).
- Develop a series of images that tell a story (e.g., the journey of buying a dream home), which you can later compile into an advertising video.
example of photos created in Midjourney
4. Elevenlabs – endless UGC variations in minutes
Elevenlabs.io lets you choose from thousands of AI-generated voices, modulate them, and choose different languages. You can even clone your own voice for a truly personalized touch!
But how can you use this in ads?
- Generate voiceovers for UGC-style videos and any other content that requires audio.
- Clone your own voice to produce reels or TikToks, adding a personal touch to your promotional content.
elevenlabs.io
Stay focused, search for value
With this blog post, we showed you the potential of AI tools that evolve daily. To stay ahead, marketers need to familiarize themselves with the speed at which technology is changing, so adapting is becoming one of the key skills on the market.
That said, don’t get overwhelmed by the sheer number of tools available. Realistically, only about 5% of what you find online will truly drive results for your Meta ads campaigns.
This article gave you a few ideas on how to use AI in social ads marketing and how to integrate it into your strategy – helping you work smarter and not harder.
