Posts by Jakub Michalak

Paid Social Specialist

With eight years of experience in social media marketing and overseeing $30,000,000 in ad spend, I am a social ads expert and creative strategist. My focus is on teaching individuals how to create creatives that drive sales.

Latest post

Why should you reconsider the creatives used in paid social ads?

The importance of creatives in paid social ads In the past, creative elements were key, but there was also a strong focus on technical aspects like testing the right lookalike or interest audiences, setting bid caps, and more. Are those days behind us? To some extent, yes, they are. As Meta has grown more expensive […]

Meta Ads boost: 4 game-changing tools for growth

2 things to consider while crafting the perfect Meta Ads strategy in 2024 Ability to Effectively Navigate Various Software Tools One key aspect of succeeding on paid social channels, such as Meta ads, primarily on Instagram and Facebook, is the ability to effectively navigate various software tools that help optimize and speed up our work. […]