Posts by Team MTA Digital

What is a digital marketing strategy for e-commerce? A digital marketing strategy for e-commerce is (or at least should be) a comprehensive plan that involves online tools, platforms, and methods to attract, engage, and convert customers. Unlike general marketing strategies that often include offline and broad branding efforts, e-commerce strategies focus on driving measurable outcomes […]

Why is social media important in a digital marketing strategy? With Facebook’s 3 billion users, Instagram’s 2 billion, and LinkedIn’s 1 billion (Statista, Backlinko, Sprout Social), social media allows you to connect with a vast audience. But it’s not just about quantity—it’s about quality, too. Tools like Facebook’s Ad Manager and LinkedIn’s targeting options help […]

What is Google Ads? Google Ads is an online platform for promoting products and services across Google Search, YouTube, and other sites. These ads appear at the top of Google search results, above organic listings, and before or during YouTube videos. It operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks […]

What is a KPI in digital marketing? A Key Performance Indicator (KPI) in digital marketing measures how effectively your business achieves its marketing objectives. KPIs track marketing performance over time, evaluate the success of campaigns, and support data-driven decisions. The term “Key” is essential here—KPIs aren’t just general metrics. They focus on what matters most […]

What is PPC in digital marketing? PPC is an advertising model where you pay a fee each time someone clicks on your ad. These are the ads you see on search engines (Google, Bing), social media (Facebook, LinkedIn), and display networks (websites, apps, and videos). In Pay-Per-Click, Advertisers bid on keywords or audience segments, and […]

What are marketing metrics? Marketing metrics are measurable values that track the performance of your digital marketing strategy and different marketing campaigns across various platforms. They track specific actions, like website traffic, conversion rates, and social media engagement, giving you insight into what’s working. Essentially, marketing metrics help you evaluate the performance of your campaigns […]

Understand your audience First things first: The better you understand your audience, the more effectively you can reach them. This might seem obvious, but putting it into practice is critical. To build a B2C marketing strategy, you need to first learn about your customers—primarily how they buy products similar to yours. You want to build […]

What are the benefits of B2B digital marketing? Obviously, first, you need to understand why a digital marketing strategy is worth the hassle. So, thanks to this plan, everyone on the team is on the same page regarding where the company is going online, why it is going this way, and how it will reach […]

What is a Digital Growth Strategy? A digital growth strategy is your game plan for using digital tools and channels to grow your business. It’s a roadmap that helps you and your team leverage digital solutions for business development. Why do you need a Digital Growth Strategy? Imagine a multi-crew boat sailing into uncharted waters […]