Digital Marketing

What is a digital marketing strategy for e-commerce? A digital marketing strategy for e-commerce is (or at least should be) a comprehensive plan that involves online tools, platforms, and methods to attract, engage, and convert customers. Unlike general marketing strategies that often include offline and broad branding efforts, e-commerce strategies focus on driving measurable outcomes […]

Why is social media important in a digital marketing strategy? With Facebook’s 3 billion users, Instagram’s 2 billion, and LinkedIn’s 1 billion (Statista, Backlinko, Sprout Social), social media allows you to connect with a vast audience. But it’s not just about quantity—it’s about quality, too. Tools like Facebook’s Ad Manager and LinkedIn’s targeting options help […]

What is a KPI in digital marketing? A Key Performance Indicator (KPI) in digital marketing measures how effectively your business achieves its marketing objectives. KPIs track marketing performance over time, evaluate the success of campaigns, and support data-driven decisions. The term “Key” is essential here—KPIs aren’t just general metrics. They focus on what matters most […]

What is PPC in digital marketing? PPC is an advertising model where you pay a fee each time someone clicks on your ad. These are the ads you see on search engines (Google, Bing), social media (Facebook, LinkedIn), and display networks (websites, apps, and videos). In Pay-Per-Click, Advertisers bid on keywords or audience segments, and […]

What are marketing metrics? Marketing metrics are measurable values that track the performance of your digital marketing strategy and different marketing campaigns across various platforms. They track specific actions, like website traffic, conversion rates, and social media engagement, giving you insight into what’s working. Essentially, marketing metrics help you evaluate the performance of your campaigns […]