Explore the world of growth marketing

The importance of creatives in paid social ads In the past, creative elements were key, but there was also a strong focus on technical aspects like testing the right lookalike or interest audiences, setting bid caps, and more. Are those days behind us? To some extent, yes, they are. As Meta has grown more expensive […]

Understanding the programmatic advertising Programmatic advertising is, in a nutshell, an automated, machine-learning-driven way to buy media. It streamlines the decision-making process of where and when to place ads, using data and algorithms to target the right audience at the right time and in the right context. So why is it so controversial, anyway? Shouldn’t […]

The storyline The pandemic led to many unexpected changes in daily life and work. Companies around the world had to rethink their work styles and operations. Many people started working from home and found it hard to be as productive due to feeling isolated and missing social interactions with friends and family. Because of these […]

What is growth marketing? Growth Marketing is a type of data-driven marketing with the objective of achieving consistent business growth in adopted key performance indicators (KPIs) through available marketing tools, research and analysis. The definition of growth may vary depending on the goal and the chosen metrics (KPIs). It’s essential to remember that scaling a […]

Who are nano and micro-influencers? Nano and micro-influencers are the social media game changers operating with smaller but highly engaged audiences. Nano-influencers boast followings of up to 10,000, while micro-influencers command audiences between 10,000 and 100,000. These individuals often focus on specific niches, passionately sharing their expertise and talents, which fosters a strong sense of […]

What is the Creative Testing? Creative testing methodology is one of many processes you will find in creative strategy. It is based on testing a variety of different campaigns, using methods such as split testing (A/B) to compare creatives and measure the impact of changes based on audience response. The process includes: organizing creatives; analyzing […]

What does transparency mean for .mta? At the core of our values, we’re all about honesty and transparency. No sugar-coating or hidden intentions here. Our approach is to be straightforward and truthful to our clients, as well as to those who work with us. Our services come with no hidden agenda. Time is precious to […]

Why is Influencer Engagement Rate so important? Understanding the level of engagement among influencer’s followers provides valuable insights. In a crowded space with lots of posts, only influencers who are good at making engaging content get regular responses and feedback from their followers. Influencer’s Engagement Rate isn’t just a one-time thing, as it shows if […]

2 things to consider while crafting the perfect Meta Ads strategy in 2024 Ability to effectively navigate various software tools One key aspect of succeeding on paid social channels, such as Meta ads, primarily on Instagram and Facebook, is the ability to effectively navigate various software tools that help optimize and speed up our work. […]